Social Media Advertising Masterclass!

Description

Are you ready to take your organization's social media strategy to the next level? This full-day, hands-on workshop is designed specifically for non-profits looking to expand their reach, grow their audience, and make every marketing dollar count.

Many organizations have a basic social media presence-but when it comes to paid promotion, things can get complicated fast. If you've ever boosted a post and been disappointed with the results, this session is for you.

We'll break down the essentials of content creation and strategic advertising on Meta platforms (Facebook and Instagram), helping you move from guesswork to confident campaign planning. You'll walk away with a better understanding of what content is worth promoting, how to create posts that spark engagement, and how to structure campaigns that actually deliver results.

Learning Objectives

  • Identify and incorporate the four key elements that make content more likely to be shared organically
  • Craft content specifically designed to elicit emotional responses that drive engagement
  • Use curiosity effectively to increase dwell time and improve algorithmic performance
  • Make strategic decisions about when and how to allocate resources to paid promotion
  • Navigate Meta's advertising platforms with confidence
  • Design campaigns with appropriate targeting, messaging, and call-to-action elements
  • Analyze performance metrics to optimize future content and campaigns

Who Should Attend

  • Non-profit staff and volunteers managing social media (e.g. coordinators, EDs, comms staff)

  • Those with a basic presence who feel stuck or aren't seeing growth

  • Anyone who's tried boosting posts with little success

  • People familiar with social media and content creation, ready to explore paid strategies

  • Those overwhelmed by Meta Business tools and looking for clarity

Facilitator

Buffy Davey is a marketing strategy consultant who specializes in helping "little guys" clarify their message and market like the pros. She works with entrepreneurs, small businesses, and nonprofits throughout Winnipeg to transform marketing from an "off the side of someone's desk" job into a grounded and effective part of their overall strategy. With over fifteen years of experience spanning retail, agency, and non-profit sectors, Buffy focuses on teaching practical marketing skills that stick. She believes in the beauty of brevity, and the power of sticky notes, and that every organization-no matter the size-deserves to connect with people who love what they do. When she's not helping clients unleash their inner marketer, you can find Buffy playing music, sipping a cider, or (on the best days) both.

Location

In Person: This workshop will be held at145 Pacific Avenue, Winnipeg, MB, R3B 2Z6 (Sport Manitoba)

Accommodations - In Person Events

Volunteer Manitoba strives to host inclusive, accessible workshops that enable all individuals to engage fully, and we recognize that everyone performs at their best when they are given the right tools to succeed. If you require any accommodations to support you in your learning journey, please indicate so on the registration form. We will do everything in our ability to support you.

Volunteer Manitoba is committed to accommodating individuals with sensitivity to scented products. Participants are kindly asked to refrain from using perfume, cologne, aftershave, or other fragrances to create a fragrance-free environment.

Course Cancellation Policy

Volunteer Manitoba may decide to cancel or postpone any event where the minimum registration level has not been met. In the case of low in-person registration, Volunteer Manitoba may decide to host the workshop virtually instead. If you wish to not participate virtually, you will receive a full refund.

All participants registered for an event that is cancelled by Volunteer Manitoba will receive a full refund.

Refunds will not be issued for cancellations received within 10 days of the event. Registered participants who fail to attend an event are still required to pay for that event, since a space was held specifically for that person. In case of non-attendance and lack of payment, the registered participant will be invoiced for the full fee, due 30 days from the date of the invoic