Social Media Advertising Masterclass
Description
This hands-on workshop is designed specifically for those looking to expand their reach, grow their audience, and make every marketing dollar count.
This workshop will break down the essentials of content creation and strategic advertising on Meta platforms (Facebook and Instagram), helping you move from guesswork to confident campaign planning. You'll walk away with a better understanding of what content is worth promoting, how to create posts that spark engagement, and how to structure campaigns that actually deliver results.
Learning Objectives
- Identify and incorporate the four key elements that make content more likely to be shared organically
- Craft content specifically designed to elicit emotional responses that drive engagement
- Use curiosity effectively to increase dwell time and improve algorithmic performance
- Make strategic decisions about when and how to allocate resources to paid promotion
- Navigate Meta's advertising platforms with confidence
- Design campaigns with appropriate targeting, messaging, and call-to-action elements
- Analyze performance metrics to optimize future content and campaigns
Who Should Attend
This workshop is designed for those who manage social media who are not seeing growth or have struggled with boosting posts. It is also ideal for participants who feel overwhelmed by Meta Business tools and are looking for greater clarity.
Facilitator
Buffy Davey is a marketing strategy consultant who specializes in helping "little guys" clarify their message and market like the pros. She works with non-profits to transform marketing from an "off the side of someone's desk" job into a grounded and effective part of their overall strategy.
With over fifteen years of experience spanning many sectors, Buffy focuses on teaching practical marketing skills that stick. She believes in the beauty of brevity, and the power of sticky notes, and that every organization-no matter the size-deserves to connect with people who love what they do.
Accommodations
Volunteer Manitoba strives to host inclusive, accessible workshops that enable all individuals to engage fully. If you require any accommodations to participate in our training, please indicate so on the registration form.
Course Cancellation Policy
Please click on the following link for more information - Terms and Conditions