Email Marketing for Non-Profits

Email marketing remains one of the most effective ways for non-profit organizations to connect directly with donors, volunteers, and supporters. In this practical workshop, participants will explore the core elements of an effective email strategy and learn how to plan messages that are purposeful, engaging, and aligned with their organization’s goals.

Learning Objectives

• Understand why email marketing continues to be an important communication tool for non-profits.

• Learn the key elements of effective email communication, including subject lines, content, calls to action, segmentation, and timing.

• Explore practical strategies for growing an email list, improving engagement, and avoiding common deliverability issues.

Who Should Attend?

This workshop is ideal for non-profit staff and volunteers, communications leads, volunteer coordinators, and anyone responsible for email outreach or supporter engagement.

Facilitator 

Kate Fane is a Toronto-based writer and communications specialist with LeBlanc (& Co.) Communications. A former journalist, she has nearly 15 years of experience leading communications for progressive causes, organizations, and political campaigns. Kate works with organizations across Canada to strengthen messaging, build public support, and support social change, with a focus on communications, media relations, branding, and public engagement.

To read Kate's full bio, click here.  

Accommodations

Volunteer Manitoba strives to host inclusive, accessible workshops that enable all individuals to engage fully. If you require any accommodations to participate in our training, please indicate so on the registration form.

Course Cancellation Policy

Please click on the following link for more information - Terms and Conditions