Post Like a Pro: Advanced Social Media for Non-Profits

If you’re posting regularly and not getting the reach or engagement you expected, this session will help you take a more strategic approach to content and create posts that better connect with your audience. 

Participants will explore the techniques content creators use to earn attention online and learn how to apply them in a non profit context.

The workshop focuses on audience-first thinking, writing stronger hooks, choosing effective content formats, and turning one idea, event, or initiative into multiple posts. 

What you will learn

• Why some posts fail to gain traction and how to improve them.

• How to use audience-first thinking to create more relevant content.

• How to generate multiple post ideas from one campaign, event, or story.

• How to write hooks that encourage people to stop and engage.

• How to choose post formats that are working well right now.

• How to build one finished, ready-to-post piece of content during the session.

Who should attend

Non-profit staff and volunteers who already have basic experience using social media and want to improve the performance of their content.

Facilitator 

Buffy Davey is a marketing strategy consultant who specializes in helping "little guys" clarify their message and market like the pros. She works with non-profits to transform marketing from an "off the side of someone's desk" job into a grounded and effective part of their overall strategy.

With over fifteen years of experience spanning many sectors, Buffy focuses on teaching practical marketing skills that stick. She believes in the beauty of brevity, and the power of sticky notes, and that every organization-no matter the size-deserves to connect with people who love what they do.